01
Philosophy

We're not here to fit in.

Born out of the monotony of what’s deemed proper, legitimate, and normal, Studio Supernormal stands for something different. We challenge the notion of conformity—the belief that blending in is the way forward. In a world caught up in sameness, we lose the landmarks of individuality. 

Great design isn’t just about standing out; it’s about navigating a world of nuance with purpose and intention.

We're not here to fit in.

Born out of the monotony of what’s deemed proper, legitimate, and normal, Studio Supernormal stands for something different. We challenge the notion of conformity—the belief that blending in is the way forward. In a world caught up in sameness, we lose the landmarks of individuality.  At Studio Supernormal, we aim to introduce a spark of creativity into the mix. Great design isn’t just about standing out; it’s about navigating a world of nuance with purpose and intention.

We don’t settle for the ordinary. We look beyond.

02
Our Process

Distinct by design.

02.1
Research & Insight
Research
& Insight

Everything starts with digging deep. We believe in understanding the landscape inside and out before setting out to challenge it. Our process begins with a deep dive into your brand, audience, and industry. It’s not about chasing trends—it’s about uncovering what truly matters and building on it.

02.2
Design Direction
Research
& Insight

Next comes the part we thrive on—design direction. This is where ideas take shape, chaos finds structure, and creativity gains focus. We dismantle the expected, infuse it with fresh perspective, and rebuild it into something extraordinary. By pushing boundaries and refining concepts, we ensure the work not only surprises but resonates.

02.3
Reiterative
Prototyping
Reiterative Prototyping

Design is a conversation, not a monologue. Our process involves rounds of refinement and thoughtful review, where your feedback plays a key role. Together, we fine-tune each detail, iterating until we achieve a design that feels just right—balanced and purposeful.

02.4
Brand Rollout
& Execution
Brand
Rollout &
Execution

We don’t just hand over designs and walk away. Once the creative process is complete, we tap into our network of trusted partners—whether it’s print, web development, or other specialists—to ensure seamless execution. Beyond delivering polished work, we craft comprehensive guidelines to empower you to manage and carry your brand forward. And don’t worry—we’re here for the long haul. Clients can always reach out for ongoing support or keep us on retainer to help maintain and grow their brand

03
Our Values

To shift the status quo for design studios, by supporting local small business and giving young designers a fighting chance in an industry that leaves them behind.

03.1
Empowering
the Underdogs
Empowering
the
Underdogs

At Studio Supernormal, we’re driven by a commitment to challenge the status quo and uplift others. Our purpose is to give the everyday person a shot against the bigger players and tip the scales in an unfair world. We offer guidance, knowledge, and tools to empower others on their journey.

03.2
How We Level
the Playing Field
How We
Level the Playing
Field

Knowledge is power. We distribute free tools and research from adjacent industries, helping businesses and individuals level the playing field. By offering insights into tech topics and techniques, we ensure everyone has the resources they need to succeed.

03.3
Building a
Collaborative
Future
Building
a Better
Future

We aim to enrich the design community by fostering collaboration. Through free mentorship and open invitations to work together, we strive to build a stronger, more inclusive network for all designers.

03.4
Redefining
the Industry

We are committed to making the design industry a better place. By offering opportunities to those often overlooked and showing that a healthy, positive work culture leads to greater success, we’re working to prove that the industry can be both fair and inclusive.

04
How We Work
with Clients

We know you’re wearing a billion hats, and we’re here to take the creative weight off your shoulders. At Studio Supernormal, we don’t just take your brief and run—we work alongside you. We get to the heart of your brand, cut through the noise, and help you uncover new possibilities. You can expect honest communication, bold ideas, and a creative partner who’s with you every step of the way.

Take the Leap,
Let’s Collaborate.

We acknowledge the Turrbal and Yuggera Peoples as the Traditional Custodians of the land on which we live and work, here in Meanjin (Brisbane). We pay our respects to their Elders past, present, and emerging.

Privacy Policy

©Supernormal Studio

Take the Leap,
Let’s Collaborate.

We acknowledge the Turrbal and Yuggera Peoples as the Traditional Custodians of the land on which we live and work, here in Meanjin (Brisbane). We pay our respects to their Elders past, present, and emerging.

Privacy Policy

©Supernormal Studio

Take the Leap,
Let’s Collaborate.

We acknowledge the Turrbal and Yuggera Peoples as the Traditional Custodians of the land on which we live and work, here in Meanjin (Brisbane). We pay our respects to their Elders past, present, and emerging.

Privacy Policy

©Supernormal Studio