2WFarm Agriculture

Ethical Farming, Honest Food

client

2Wfarm agriculture

Industry

local agriculture

Services

All

All

All

All

Based in Burnie, Tasmania, 2WFarm is a sustainable agricultural business passionate about ethical farming. Through workshops, fresh seasonal produce, and an active presence in their community, they educate locals on the importance of knowing where their food comes from.

Challenge / Transformation

As 2WFarm expanded, they needed a visual identity and product packaging that reflected their commitment to ethical farming while also promoting the relaxed, educational atmosphere they offer. They required a brand that would connect with their community and convey the values that drive their work.

Solution

To bring 2WFarm’s ethos to life, we created a visual identity rooted in the farm’s story. The centerpiece of the design was a custom illustration featuring key elements of their lifestyle: a beehive that started it all, their chicken Spot, their beagle Spencer, and the two farmers, Jess and Matt, who run the farm with care. This artwork was woven into their packaging, highlighting the personal touch behind each product. The designs also focused on educating customers about the farm's sustainable practices, ensuring the brand aligned with 2WFarm’s mission of community engagement and transparency.

Value Delivered

The new branding resonated deeply with the Burnie community, where farm visitors frequently commented on how well the identity captured the essence of 2WFarm. The cohesive packaging and visual identity helped the farm stand out at workshops and in local markets, creating a stronger connection between their products and their values. This not only built customer trust but also elevated 2WFarm’s reputation as a leading voice in ethical agriculture in the region.